What you’ll learn
After completing the “SMP Marketing Spend” workshop, learners can expect to achieve the following outcomes:
- Master Budget Allocation Techniques: Understand and apply effective budget allocation strategies such as the 70/20/10 rule, percentage of revenue allocation, and ROI-based budgeting to optimize marketing spend.
- Enhance ROI and Performance Tracking: Learn to calculate and improve Return on Investment (ROI) and track key metrics like Customer Acquisition Cost (CAC) to make data-driven marketing decisions.
- Develop a Well-Rounded Marketing Mix: Apply the marketing mix framework (Product, Price, Place, Promotion) to create a comprehensive marketing strategy tailored to Scalp Micropigmentation services.
- Improve Client Acquisition Efficiency: Reduce client acquisition costs by optimizing marketing strategies and focusing on high-value propositions.
Is this course for you?
This course is designed for entry to mid-level Scalp Micropigmentation professionals seeking to enhance their marketing skills and optimize their business operations. It is ideal for those who want to improve their marketing strategies, reduce costs, and increase client acquisition efficiency. The course content will be valuable for SMP practitioners, clinic owners, or marketing professionals working in the SMP industry who need to refine their marketing approach and make more effective use of their marketing budget.
Course Contents
- Client Aquisition costs
2. Return on Investment (ROI)
3. Budget Allocation Strategies:
- 70/20/10 Rule: Allocate 70% to proven tactics, 20% to emerging strategies, and 10% to experimental approaches.
- Percentage of Revenue: Allocate a fixed percentage of revenue to marketing efforts.
- ROI-Based Budgeting: Allocate based on expected return on investment.
4. Target Audience
5. Marketing and Advertising Challenges
- Value Proposition
- Performance Tracking
Requirements or Prerequisites
To benefit from this course, learners should have:
- Basic Understanding of Marketing Concepts: Familiarity with marketing principles and terminology.
- Experience in SMP Industry: Entry to mid-level experience in Scalp Micropigmentation or related fields.
- Access to Marketing Tools: Familiarity with basic marketing tools and software (e.g., social media platforms, analytics tools).
- Analytical Skills: Ability to analyze data and make informed decisions based on metrics.
- SMP Practitioner & Owner.
- Licensed Barber & Instructor.
- Member, NC State Board of Barber Examiners.
- Ownership: Multi-state Barber schools, barbershops, and beauty salons.
- Member, National Accrediting Commission of Career Arts & Sciences School Owner Evaluator Travel team.
